Everyone seems to be making films these days, but not everyone has a professional photographer on their development team, and most people don't know why they should consider hiring one at all.
A lot of people end up clipping stills right from the video, and the quality of those is never close to even a medium-end point-and-shoot camera. Composition rules, light sensitivity, camera capabilities, lenses - these things vary between video and photo.
When you build up an interest among buyers and apply to festivals, the material that you have to give out better be high quality too. What people see about the film, what things are printed on and how it is presented speaks a lot about the producer and the film itself. Images need to be as attractive as possible, full of energy and tell a story to the person that looks at them.
Attractive posters, flyers, postcards, t-shirts, behind the scenes shots - all of that helps you create the interest even before the screening begins. After screening you want people to take home things that will remind them of your film.
Festivals count on someone who has good give away items to support the film promotion campaign and they will remember you better. They will also include them in press gatherings and screenings that happen before the event itself and you know what that can do for your film.
Posters. POSTERS. POSTERS!!!
Posters attract attention. Even if you don't stop to look at them, your eyes send the information to the brain and when they see the name or something familiar about your film - they will say - I heard about this one! Someone overhearing it is automatically referred to check it out. Buzz is created when something about your movie is present in their brains. No poster - no buzz.
You can ask local store owners to hang posters in their windows, leave cards on their tables - these materials better look appealing! People need to pay to see your film before they see it, not after...
Anything you want to add? Let me know :)...
I'll be putting together some behind the scenes photos from one of the film projects I've been working on. These things are not only full of lots of waiting around, and you'll see why~
Stay tuned!
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